|
- Free market analysis of property to help price your property correctly.
- Locate qualified buyers.
- Place our "For Sale" signs on your property to attract potential buyers.
- Newspaper, radio, and Internet advertising.
- Tips for improvements to better market your property.
- Multiple Listing Service.
- Open House for Realtor Preview.
- Open House for Public.
- All appointments scheduled at your convenience.
- Keep seller informed.
- All contract and additional paperwork completed by trained professional Realtors throughout
the entire selling and closing process.
- Provide an estimate of Net Proceeds.
- Nationwide referral service.
- Real Estate auction service.
- Above all, we work for you by marketing your property to obtain the best net proceeds, in the
shortest possible time, without any problems.
|
|
Nothing pays dividends to sellers of a house quite like elbow grease. Good housekeeping and
repair, spaciousness, and pleasant aromas to bring top dollar and fast sales. Conversely, the
demons to the business of home selling are dirt, lack of light and space, too much deferred
maintenance, and bad odors.
|
|
This checklist endeavors to pinpoint those specific items around the home that are, or can be, the
key to a successful sale. The list is extensive, but the most salable Properties usually reflect
attention to each of the areas discussed. If your home has extensive deferred maintenance and time
or funds are limited, it may not be practical to cover all the points, but do the best job possible.
|
|
Don't fall into the trap of rationalizing that because many people prefer a casual lifestyle they
won't mind some clutter. For some reason, the poorest housekeepers are usually the fussiest
buyers.
|
|
So invest the time to make your home sparkle. Use this checklist as a guide to a faster, more
profitable sale.
|
Spruce up Your Yard and Exterior
|
Paint - Few things will enhance the salability of a home of a house quite so much as painting the
outside. Before painting scrape or water-blast any blistered or peeling paint, repair gutters and
downspouts, and replace wood showing dry rot. Wood, trim-work, gutters, and wrought iron
should receive primary attention.
|
|
Front Entry - Give special care to this area This is where buyers get their first opportunity to
make a close inspection, and they will pick it apart looking for flaws, so eliminate them. All
woodwork should be freshly and neatly painted, including the door if necessary. Replace a badly
worn or broken doorbell button. Polish the door brass. Repaint or replace an unsightly mailbox.
Put out a new or clean door mat. Do a thorough weeding and pruning job on any flower beds
near the entry, and try to have some flowering plants growing.
|
|
Yard - Mow and trim the lawn. Weed flower beds, remove or replace dead plants or trees.
Water regularly during the growing season. With desert landscaping, make sure that no
underlying plastic is exposed, that rocks and sand are tidy, and that weeds and grass are removed.
|
|
Driveway, Garage/Carport - Clean up grease or oil spots; remove the soil at least, if not the
stain. See the garage door opens freely and that the automatic door opener is in good working
order. If possible, don't park cars in front of the house or driveway, and try to have very few
parked on the street near the house. Recreational vehicles or boats should be in the garage or
carport or behind a fence in the back. Derelict cars or ones being overhauled should not be visible
from the street and preferably should not even be present.
|
|
Fence - A few missing stakes or slats are real eyesores to buyers, yet are usually inexpensive and
easy to fix. Repair, paint, or stain as necessary.
|
|
Roof - Remove visible debris or toys. Straighten the TV antenna if necessary. Remove any tree
branches bearing on the roof.
|
|
Air Conditioners/Evaporate Coolers - Repaint or replace any rusted exposed metal. Correct
improper draining.
|
|
Patio - A nice spread of outdoor furniture looks very appealing. If necessary, borrow from a
friend to enhance showability.
|
|
Swimming Pool - Adjust chemicals until the pool sparkles. Hose dust and cobwebs from
filtration equipment. Store chemicals and tools neatly.
|
Look at the Basics Around the House
|
Windows - Repair or replace torn or bent screens. As a last resort, remove them entirely; no
screens are better than unsightly ones. Replace any cracked or broken panes. Also, notice foliage
near windows. A window framed in ivy can give a warm, homey feeling, but cut it back if the
foliage is restricting the light coming into the room. Drapery rods should be affixed firmly to
walls and work smoothly; draperies should be reasonably clean and hang properly.
|
|
Doors - Repair or replace doors with holes. One method of repair short of replacement is to
cover a hole with a mirror or piece of paneling. Check to see that all doors open and close freely,
including closet doors and patio or sliding glass doors, oil any squeaky doors. Tighten the
hardware, particularly doorknobs. And while making this kind of adjustment, tighten hardware on
kitchen and bathroom cabinets, too.
|
|
Walls - As with the exterior, painting will pay dividends out of all proportion to the time and
effort spent. Wall paper should be clean and adhere smoothly to walls. Patch all major holes in
wallboard and plaster. Loose handrails on stairways should be secured to walls. Clean or paint
air-vent covers.
|
|
Floors - Repair or replace missing or damaged pieces of tile; polish if needed. Repair of a loose
stair tread-plate or loose carpeting on a stairway is a top priority.
Carpet - Steam-cleaning is the best answer to soiled carpet; shampooing seldom does the job
where showability is concerned. If pet odors are present, be sure to clean the carpet some time
before the home is placed on the market to be sure the odors have been eliminated. Loose carpet
should be anchored properly.
|
Check Mechanical and Electrical Features
|
Lights - Every light socket in and around the house should have a good bulb or adequate
wattage. Don't over look those outside, in the garage, utility room, halls, closets, over the
kitchen sink, and in the oven and exhaust hood.
|
|
Switches and Fixtures - Repair or replace wall switches, outlets, and light fixtures that don't
work. Replace any broken switch plates. Note: If you are not fully competent to handle these
repairs call in a professional.
|
|
Appliances - Those that will be sold with the home should be in good working condition. If
specific equipment does not work and you do not intend to repair it, point this out.
|
|
Plumbing - Badly chipped or irreversible stained sinks and tubs should be reenameled, patched,
or replaced. Leaky or excessively noisy toilets should be fixed, as well as any dripping faucets.
|
|
Sprinkler Systems - These should be working properly with no defective heads.
|
Arrange for a Spacious Look
|
One of the best and least expensive ways to improve the showability of your home is to open up
as much space as possible. Openness stimulates positive feelings in buyers. Overstuffed rooms or
closets give the impression of being smaller than they really are. You can't change the size of
what you have, so try to present it in a pleasing way. If necessary, rent a mini-warehouse to store
your excess belongings in while the house is on the market.
|
|
Closets and Storage Area - One of the most frequently voiced requirements of buyers is for
closet and storage space. Open up your storage areas by getting rid of items your aren't using.
|
|
Counters and Cabinets - The same principle applies here, overcrowding gives the impression of
inadequate. This applies to bathrooms and kitchens, with the kitchen being most important.
Store infrequently used counter-tops appliances. Do some prudent discarding in cabinets.
|
|
Garage - Buyers will pay a premium for a garage if they can visualize it being of value to them,
but it's hard to sell the virtues of a garage when it is filled to overflowing. If your garage has
become a two-car attic, move the excess to a mini-warehouse for the duration.
|
Hints on Housekeeping
The following comment touch only on areas often neglected or overlooked.
|
|
Bathrooms - Few places in the home can get so dirty so fast, and yet few things will "unsell" a
house as fast as dirty baths. Vanity, sink, faucets hardware, and mirror are the focal points, but
other potential problems might be soap residue in a shower, a moldy shower curtain, accumulated
dirt in the track of a sliding shower door, soiled or missing grout, stained toilet bowls, and dirty or
battered bath mats.
|
|
Kitchen - Like baths, kitchens get dirty all by themselves. Most buyers will inspect this area
carefully, so extra time invested here is well spent. Clean the stove inside and out. Replace badly
stained or corroded reflector plates under the heating elements on electric range tops. Don't
neglect the kitchen exhaust hood; buyers frequently check this area as a clue to general
housekeeping.
|
|
Windows - Clean windows are an absolute necessity if a house is to look its best, yet this is very
often overlooked.
|
|
Water Heater and Softener - Perhaps because it is so unusual, a sparkling clean water heater or
water softener really impresses buyers and it takes so little time and effort.
|
Sniff Out Unpleasant Odors
|
Wet Towels and Washcloths - Residents of a home frequently aren't aware of what a potential
source of bad odor these are. Replace all used towels with fresh ones before a showing.
|
|
Soiled Clothes - When the house is being shown. Keep dirty laundry out of the living area; move
it to the utility room, garage, or storage area. This applies especially to diaper pail.
|
|
Garbage - Take all trash and garbage out of the house, particularly any food-related discards
from the kitchen. And make sure no potatoes or onions are going bad under the sink or in the
pantry. After running garbage through a disposal unit, grind up part of a lemon to add a fresh
smell.
|
|
Sewer Gas in the House - Do whatever is necessary to correct this problem before the house is
placed on the market.
|
|
Cats and Dogs - As a first step, move the cat's litter box out of the house. And be sure to clean
up after the dog before any showings.
|
Important Reminders
|
Valuables - You may have valuable possessions that you like to display in your home, but when
the house is being shown to strangers is not the time. Never leave small valuable items lying
around on counters or visible in closets or cabinets. Get them out of sight, if not out of the house.
Don't invite a problem.
|
|
Exclusions from the Sale - Make a note now of the items you do not intend to include with the
sale of the house. Freestanding items generally are not included, but when in doubt spell it out.
Some items that often cause misunderstanding are light fixtures, draperies, large mirrors, water
softeners, garage door openers, and TV antennas.
|
|
Keys - As you are readying the house for market, make a note to gather all the keys for the
house, including keys for doors, deadbolts, garage doors, and any padlocks around the property.
|
|
Instructions Manuals - As with keys, gather manuals and warranties for the mechanical
equipment in the house, kitchen appliances, water heater and softener, air conditioner and heating
units, evaporate cooling units, pool and filtration equipment, and electronic air filters.
|
Tips for Showings
|
Light - Open all draperies unless there is an objectionable view. In most rooms you should turn
on lights for a bright and cheerful look. Lamps and indirect lighting are preferable, but overhead
lights if that's all there is in a particular room.
|
|
Light Switches - If some wall switches operate wall outlets, plug in a lamp or radio to
demonstrate that the switch works. When a buyer flips a switch and nothing happens, he
instinctively suspects a problem.
|
|
Aromas - Set out some fresh flowers, both for their appearance and fragrance. Bake cookies or
bread, or cook a beef roast; don't cook seafood or strong-smelling vegetables like cabbage or
cauliflower.
|
|
Closets - Keep doors closed except for walk-in closets. Have hose doors slightly ajar and turn on
the light to draw attention to this special feature.
|
|
Posters and Signs - We live in a tolerant age, but don't take a chance on offending a potential
buyer. Remove any signs or posters that might be offensive.
|
|
Ashtrays - Dirty ashtrays are both unsightly and a source of objectionable odor to nonsmokers.
Keep them clean.
|
|
Utility Bills - Have copies of the past 12 months bills available, or at least a written summary of
the amounts paid monthly for that period.
|
|
Pets - Get them out of the house, if not off the property. Some people don't like dogs, and
nobody likes muddy pawprints on a clean suit or dress. Cats can be just as objectionable to the
person who doesn't like them, and invariably a cat will single out the cat-hater to use a a rubbing
post.
|
|
Music - Soft background music will help create a relaxed mood that prompts buyers to linger and
enjoy. But no music is better than loud music. And never have the TV on when the house is
being shown.
|
Your Presence - Most buyers will not relax and closely inspect a home if the owners are present,
so try to arrange to turn the home over to the salesperson. If you must remain at home, refrain
from talking unless questions are directed to you. All too often, a seller will jump in to point out
some special feature, fearful that the salesperson might overlook it. But please bear in mind that
some of the most successful sales people will say little or nothing during showings, and for two
reasons:
First - They have made their selling points before entering the home.
Second - They want the buyers to discover some things for themselves in order to build
excitement. The salesperson also knows the buyers temperaments. So trust the saleperson's
professional abilities.
|
One Final Note
|
The legal principle of caveat emptor (let the buyer beware) is dead or dying. We are living in an
age of consumerism and it's hard to find a court that won't favor the buyer in a dispute. In fact,
consumer groups and many government agencies are taking the posture that the seller has a
positive obligation to disclose everything.
|
|
If you have a problem in your home, don't mask it. A common example is the homeowner who
pray paints a ceiling to cover water stains caused by a leaking roof. If you have a major problem
that you don't intend to correct, be candid about it. Sure, some people will be turned off by the
prospect of a major repair, but most buyers who otherwise like the home will be philosophical
about a problem openly displayed. And usually they will discount the price they offer by far less
than the cost of the repair. So be forewarned : Hell hath no fury like a buyer burned.
|
|